{"title":"Surfboard Traction Pads","description":"\u003cp\u003eWhen wax just isn't gonna do the trick. Traction Pads from top brands including Gorilla, Dakine, and Channel Islands. If you are looking to take your surfing to the next level, a solid traction pad is key. With hundreds of colors, patterns, and styles there is something here for everyone.\u003c\/p\u003e","products":[{"product_id":"pro-lite-basic-five-traction-pad-trb5dreg","title":"Pro-Lite Basic Five 5-Piece Traction Pad","description":"\u003cp\u003eThe \u003cstrong\u003ePro-Lite Basic Five Traction Pad\u003c\/strong\u003e is just what it sounds like, a basic all black, 5 piece pad. A low arch, medium kick and the added option of the extension pieces makes this pad versatile across a wide range of board tail shapes. It features the Pro-Lite Micro-Dot groove pattern giving it a light weight, responsive feel. Micro-Dot traction absorbs less water and is less likely to rash your knees in tropical climates.\u003c\/p\u003e","brand":"Pro-Lite","offers":[{"title":"Black (V1) \/ Five","offer_id":41100970164258,"sku":"PROTRB5DREG01","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Pro-Lite-TRB5DREG01-Basic-Five-Traction-Pad-Black-V1.jpg?v=1747772729"},{"product_id":"fcs-julian-wilson-traction","title":"FCS Julian Wilson 3-Piece Traction Pad","description":"\u003cp\u003eThinner, grippier and pushing limits near you, the \u003cstrong\u003eFCS Julian Wilson Traction Pad\u003c\/strong\u003e is a modern pad aimed at evolutionary surfing in unreal conditions. This lightweight, comp ready pad is a combo of double square groove mixed with a layout of perforated dots and lines for an incredibly secure hold. Delivering supreme comfort, excellent grip, and ultimate performance, FCS Traction allows you to push harder and take your surfing to the next level. Designed for increased traction and reduced weight. Designed and tested in collaboration with the world’s best surfers, the FCS Athlete Series Traction range has rider specific features for the ultimate in performance.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003ci\u003e\"I have very high expectations when it comes to performance, and with this pad, I focused on increasing traction while reducing weight.\"\u003c\/i\u003e - Julian Wilson\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"FCS","offers":[{"title":"Desert Red \/ Three","offer_id":42402639216674,"sku":"FCSFJW23","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Black\/Multi Camo \/ Three","offer_id":41101180567586,"sku":"FCSFJW20","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Lavendar \/ Three","offer_id":42402644557858,"sku":"FCSFJW25","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Oceanic Blue \/ Three","offer_id":42402640658466,"sku":"FCSFJW24","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Olive Camo \/ Three","offer_id":41101180796962,"sku":"FCSFJW13","price":58.0,"currency_code":"USD","in_stock":false},{"title":"Black\/Charcoal \/ Three","offer_id":41101180502050,"sku":"FCSFJW03","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Cobalt \/ Three","offer_id":41101180534818,"sku":"FCSFJW05","price":44.95,"currency_code":"USD","in_stock":false},{"title":"Black\/White \/ Three","offer_id":41101180600354,"sku":"FCSFJW06","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Camo\/Pastel \/ Three","offer_id":41101180633122,"sku":"FCSFJW18","price":58.0,"currency_code":"USD","in_stock":false},{"title":"Cream Camo \/ Three","offer_id":41101180665890,"sku":"FCSFJW15","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Camo \/ Three","offer_id":41101180698658,"sku":"FCSFJW14","price":58.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Camo\/Haze \/ Three","offer_id":41101180731426,"sku":"FCSFJW16","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Midnight\/Mango Camo \/ Three","offer_id":41101180764194,"sku":"FCSFJW19","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/FCS-FJW23-Julian-Traction-Desert-Red.jpg?v=1747772656"},{"product_id":"fcs-kolohe-andino-traction","title":"FCS Kolohe Andino 3-Piece Traction Pad","description":"\u003cp\u003eThe \u003cstrong\u003eFCS Kolohe Andino Traction Pad\u003c\/strong\u003e is a signature traction available in a range of different colors. Designed and tested in collaboration with the world’s best surfers, the FCS Athlete Series Traction range has rider specific features for the ultimate in performance.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"\u003cem\u003eI move my back foot around a bunch when I surf, sometimes I even stand on the kick when I'm turning, so everything on this pad has been designed to balance movement then grip when where I need it\u003c\/em\u003e.\" - Kolohe Andino\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"FCS","offers":[{"title":"Darkness \/ Three","offer_id":41101180862498,"sku":"FCSFKA04","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Tranquil Blue \/ Three","offer_id":42410656923682,"sku":"FCSFKA10","price":64.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Three","offer_id":41101180960802,"sku":"FCSFKA06","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Pacific \/ Three","offer_id":41101180895266,"sku":"FCSFKA05","price":58.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Three","offer_id":41101180829730,"sku":"FCSFKA01","price":47.95,"currency_code":"USD","in_stock":false},{"title":"Red\/White\/Blue \/ Three","offer_id":41101180928034,"sku":"FCSFKA02","price":47.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/fcs-kolohe-andino-traction-pad-darkness_1_1.jpg?v=1747772854"},{"product_id":"fcs-filipe-toledo-traction","title":"FCS Filipe Toledo 3-Piece Traction Pad","description":"\u003cp\u003eShred like Filipe with his signature FCS Filipe Toledo Traction. Toledo fine-tuned this three-piece pad for all the stylish airs and tail throws, while the super tough sanded surfaces gets you to push hard through the hacks. Designed and tested in collaboration with the world’s best surfers, the FCS Athlete Series Traction range has rider specific features for the ultimate in performance. Focusing on comfort, support and increased grip, FCS Traction keeps your foot connected to the board so you can push hard against your fins for maximum speed and drive.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"Whether you're pushing hard through a turn or launching off the lip, my pad is designed to help you feel connected and in control of your board\"\u003c\/i\u003e - Filipe Toledo \u003c\/p\u003e","brand":"FCS","offers":[{"title":"Charred \/ Three","offer_id":41101181321250,"sku":"FCSFFT05","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Blood \/ Three","offer_id":41101181288482,"sku":"FCSFFT07","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Three","offer_id":41101181419554,"sku":"FCSFFT06","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/fcs-filipe-toledo-traction-pad-charred.jpg?v=1776355422"},{"product_id":"firewire-front-foot-hex-9x-expander-pack-traction-pad-padffxf","title":"Firewire Front Foot Hex 9x Expander Traction Pad","description":"\u003cp\u003eApply how you want, you're in control with the \u003cstrong\u003eFirewire Front Foot Hex 9x Expander Pack Traction Pad\u003c\/strong\u003e. Use two packs to design your own front pad, or one pack to grip the space between your front and back foot traction.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Gray \/ Nine","offer_id":41101181452322,"sku":"FRWPADFFXFBKGY","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Gray\/Black \/ Nine","offer_id":41101181485090,"sku":"FRWPADFFXFGYBK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Firewire-PADFFXFBKGY-Front-Foot-9X-Expander-Pack-Surfboard-Traction-Pad-Black-Grey-Pattern-01.jpg?v=1747772642"},{"product_id":"firewire-3-piece-traction-pad-wpadft3a","title":"Firewire Arch 3-Piece Traction Pad","description":"\u003cp\u003eDiamond tread. Wide arch. High kick. The performance standard for shortboards. The \u003cstrong\u003eFirewire 3 Piece Arch Traction Pad\u003c\/strong\u003e is Rob Machado's choice for thrusters when he wants to, \"\u003cem\u003eact like a professional surfer\u003c\/em\u003e.\" By choosing this traction, you are helping make the world a cleaner place.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Charcoal\/Black \/ Three","offer_id":41101181550626,"sku":"FRWPADFT3ACHBK","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Charcoal \/ Three","offer_id":41101181517858,"sku":"FRWPADFT3ABKCH","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Firewire-PADFT3ACHBK-3pc-Surfboard-Traction-Pad-Charcoal-Black-01.jpg?v=1769722264"},{"product_id":"firewire-go-pad-traction-pad-padft4f","title":"Firewire Go Pad 4-Piece Traction Pad","description":"\u003cp\u003eRob Machado's \u003cstrong\u003eFirewire Go Pad Traction Pad\u003c\/strong\u003e was designed for his Too Fish and Seaside models, and can be used on every other fast and wide fish you surf. It was designed to perfectly fit a swallow tail without obstructing your leash plug, and can be used either as a four piece flat pad with a tail kick, or a two-piece flat pad without a tail kick for maximum versatility.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Charcoal\/Black \/ Four","offer_id":41101181616162,"sku":"FRWPADFT4FCHBK","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Charcoal \/ Four","offer_id":41101181583394,"sku":"FRWPADFT4FBKCH","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Firewire-PADFT4FCHBK-Go-Pad-Surfboard-Traction-Pad-Charcoal-Black-01.jpg?v=1769722215"},{"product_id":"octopus-chippa-wilson-front-deck-traction-pad","title":"Octopus Chippa Wilson Front Foot Deck 7-Piece Traction Pad","description":"\u003cp\u003eTighten up your performance without sacrificing feel with the \u003cstrong\u003eOctopus Chippa Wilson Front Deck Traction Pad\u003c\/strong\u003e. 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The square grooved edges on either side of the parallel slits give you a ‘hooked in’ feeling that other arch supports won’t, and the Action Pad also gives you options: a longer pad or a shorter pad, depending on how you chose to space the the side pieces from each other.\u003c\/p\u003e\n\u003cp\u003eThis traction pad provides the necessary grip to push hard through hacks and increase speed and drive through every turn with cutouts that create a closer connection to the board, giving you complete control.\u003c\/p\u003e","brand":"Slater Designs","offers":[{"title":"Black\/Gray \/ Five","offer_id":41101183254562,"sku":"FRWPADKTAABKGY","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Blue \/ Five","offer_id":41101183221794,"sku":"FRWPADKTAABKBL","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Slater-Designs-PADKTAABKGY-5pc-Action-Surfboard-Traction-Pad-Black-Grey-01.jpg?v=1769721965"},{"product_id":"slater-designs-4-piece-flat-traction-pad-padkt4f","title":"Slater Designs Flat 4-Piece Traction Pad","description":"\u003cp\u003eThe \u003cstrong\u003eSlater Designs 4-Piece Flat Traction Pad\u003c\/strong\u003e was designed for surfer's looking for a more direct connection to their board, with the flat surface matching what your front foot's feeling. 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Designed to feel like stepping off wax, it won't melt in the heat or mess up your car. Compatible with any surfboard shape.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black \/ Four","offer_id":41101267632162,"sku":"FRWPADFF4FBKBK","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ Four","offer_id":41101267664930,"sku":"FRWPADFF4FCHCH","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/Firewire-PADFF4FBKBK-Front-Foot-Surfboard-Traction-Pad-Black-01.jpg?v=1747772803"},{"product_id":"fcs-filipe-toledo-treadlite-traction","title":"FCS Filipe Toledo Treadlite 3-Piece Traction Pad","description":"\u003cp\u003e\u003cstrong\u003eFCS Filipe Toledo Treadlite 3-Piece Traction Pad\u003c\/strong\u003e with new Treadlite technology. Featuring a thinner base for more feeling and nano-dot traction. Designed and tested in collaboration with the world’s best surfers, the FCS Athlete Series Traction range has rider-specific features for the ultimate in performance. Focusing on comfort, support and increased grip, FCS Traction keeps your foot connected to the board so you can push hard against your fins for maximum speed and drive.\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eWhether you're pushing hard through a turn or launching off the lip, my pad is designed to help you feel connected and in control of your board\u003c\/em\u003e\" —Filipe Toledo\u003c\/p\u003e","brand":"FCS","offers":[{"title":"Black\/Charcoal \/ Three","offer_id":41101352108066,"sku":"FCSFFT08","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/fcs-filipe-toledo-treadlite-traction-pad-black-charcoal-01.jpg?v=1693446760"},{"product_id":"fcs-julian-wilson-treadlite-traction","title":"FCS Julian Wilson Treadlite 3-Piece Traction Pad","description":"\u003cp\u003eJulian Wilson's signature 3 piece pad with new Treadlite technology. Featuring a thinner base for more feeling and nano-dot traction. 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By using a thinner EVA, and incorporating extra perforations and defined channels through the arch, Julian Wilson's signature pad focuses on increased traction and reduced weight.\u003c\/p\u003e\n\n\u003cp\u003e\"\u003cem\u003eI have very high expectations when it comes to performance, and with this pad i focused on increasing traction while reducing weight\u003c\/em\u003e.\" —Julian Wilson\u003c\/p\u003e","brand":"FCS","offers":[{"title":"Black\/Charcoal \/ Three","offer_id":41101352173602,"sku":"FCSFJW17","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal\/Mango \/ Three","offer_id":41101352206370,"sku":"FCSFJW21","price":64.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/0299\/6258\/files\/fcs-julian-wilson-treadlite-traction-pad-black-charcoal-01.jpg?v=1746208142"},{"product_id":"fcs-t-3-eco-traction-pad","title":"FCS T-3 Eco 3-Piece Traction Pad","description":"\u003cp\u003eThe \u003cstrong\u003eFCS T-3 Eco Traction Pad\u003c\/strong\u003e marries the considered design of FCS' popular T-3 traction with materials sourced from nature. 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